We’ve just added a new article, Why Start a Real Estate Blog, our opening article in what will become “Real Estate Blogging 101″.
Before we got into the how-to of using a blog to improve your real estate business, promoting your blog, and the like, we thought it was a good idea to get to the heart of the matter by trying to answer the most basic question: why bother? And it’s a fair question indeed, if you’re a Realtor® who’s strapped for time and wondering why you should devote a half hour or more per day to sitting down at a keyboard. We give you two of the best reasons in the article — and we didn’t even get into the whole business of establishing yourself as an expert in a local area. Somehow that whole “market positioning” angle seems a bit theoretical to us, whereas traffic is a more tangible benefit.
