Comments on: Real Estate Blog Lab’s Dave Smith on His Real Estate Internet Marketing Strategy

By: Maureen Francis on What My Real Estate Internet Marketing Strategy?

Maureen Francis on What My Real Estate Internet Marketing Strategy? — Wed, 02 Apr 2008 14:11:58 +0000

[...] Dave Smith on His Internet Marketing Strategy [...]

By: Dave Smith

Dave Smith — Sat, 29 Mar 2008 17:31:20 +0000

I’m not sure the percentage from internet leads. Depends on what is a “lead” anyone filling in the form? or people that answer the email response back to them and have more than the initial inquiry?

We don’t consider them a “lead” till we have had two forms of communication established.

Of those leads we might work with them for a year or more. There are people looking at our market that far out. Some two years out.

Why?

Because Tucson is a desired retirement community so some plan way ahead for that event.

Because we have an air base and we get military families knowing this will be their next deployment looking in advance.

So it is hard to put a conversion to closing on those numbers especially since we have only been marketing on the internet actively for the past 18 months.

I do know the leads we do have keep us busy. And our leads from print might be 1%, the rest from past clients and their referrals.

By: John Lockwood

John Lockwood — Tue, 25 Mar 2008 22:42:22 +0000

I don’t know about Dave, but for me Internet sales account for about 90% of all sales — the rest are one form or another of referral. The closing rate on print for me is 0%. Dave, care to chime in on your numbers?

By: real estate postcards

real estate postcards — Tue, 25 Mar 2008 19:46:06 +0000

Interesting statistic! 85% of your business (leads) are generated online? How about the % of sales made from internet leads?

Regards,

Anthony Brunetti