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There was a cartoon once in which a character was accused by some mad doctor type of having “Schizophrenia of the Brainia” — I put up a variant spelling above so you can see how to pronounce it.

Probably it was a Flintstones episode. I was glued to those as a kid.

It’s in the spirit of schizophrenia of the brainia that I reflect today on my web site and blog here. On the one hand I have a personal blog that’s kind of fun, about Buddhism and Depression and what-note that I feel like what-noting. On the other hand, I really want to use this prime “internet marketing real estate” to talk about (and sell) “internet real estate marketing” as a service. Pardon the clever use of dyslexia.

But schizophrenia / multiple personality disorder isn’t really the metaphor I’m going for. The goal of a doctor treating a patient with multiple personality disorder is to get them to become re-integrated. But the goal of doctor me in treating this multiple personality web site, unless I miss my guess, should be to disintegrate it into two separate blogs.

I’ve put up new blog rolls both here and on my Sacramento blog. Going forward I would like to add a great deal more sites — not only real estate sites, but also favorite local sites. So please add a comment if you have sites you’d like listed yourself or know of a site for the East Bay region that I should be linking to.

Thanks!

Bigger Pockets has a blog tied to their nicely done site. I thought they did a good job from what poking around I did with their investment calculators. I was thinking about doing something like that ever since I picked up Frank Gallinelli’s Book on real estate investing financial measures.

But you can’t take on every project, and one would think that with two blogs and ten real estate sites or so I’d consider myself well project-ized already

Of course, one would also think that if I’m going to be linking to books, I should also go set up an Amazon affiliate account so twenty-eight years from now I can claim the $100 I got coming to me.

I need to give one a call later and find out how he’s doing.

We’ve just added a new article, Why Start a Real Estate Blog, our opening article in what will become “Real Estate Blogging 101″.

Before we got into the how-to of using a blog to improve your real estate business, promoting your blog, and the like, we thought it was a good idea to get to the heart of the matter by trying to answer the most basic question: why bother? And it’s a fair question indeed, if you’re a Realtor® who’s strapped for time and wondering why you should devote a half hour or more per day to sitting down at a keyboard. We give you two of the best reasons in the article — and we didn’t even get into the whole business of establishing yourself as an expert in a local area. Somehow that whole “market positioning” angle seems a bit theoretical to us, whereas traffic is a more tangible benefit.

Now maybe it’s just me, but having such a nice Las Vegas Real Estate Blog and not titling it Viva Las Vegas is a bit of a missed opportunity.

Everybody loves Elvis.

But anyway, Michelle Sterling does a nice job otherwise. Too bad about the IRS and poor Wayne Newton.

I’d love to see more detailed market information. I’ve become a bit of a detailed market information junkie. Of course, the critical reader will note that I’ve yet to join the MLS and publish any detailed real estate information in this market, though I do alright for Elk Grove and Roseville.

Normally I jump in with both feet a lot faster than this, but lately I just want to free up some capital.

Now that’s a nice approach if he can pull it off: “We’ve partnered with the top NC realtors in each market to bring you a one-stop solution to finding homes in North Carolina.” See the blog at http://nchomes.silkblogs.com.

In other words: put up a blog for the whole state, and then sell referrals. I like the cut of his gib.

On the other hand, ouch. I hate it when you get cut in the gib.

I was working on a directory to do something similar for California, but the solution seemed to point to a site that was too loaded up with computer-generated content, and I really hate that. Also it occured to me that my main bread and butter to date was going after one and only one local market at a time.

Having said that, I put up two web sites.

Some of us just are addicted to typing, I suspect.